Free Webinar | February 11, 2026, 5 PM CET / 11 AM EST

Many consumer goods organizations invest heavily in data and advanced analytics, yet still struggle to turn insights into consistent, high-quality RGM decisions. RGM teams, data science, and IT often operate in parallel, creating friction between strategic intent and day-to-day execution.

In this webinar, Sunny Yurasek, Head of Advanced Analytics & RGM at Wells Enterprises, shares how she is bringing clarity to this challenge by integrating advanced analytics and RGM into a single, aligned capability.

Drawing on her experience building a new function from the ground up, Sunny will discuss how to move from fragmented, manual analysis toward scalable, decision-ready insights that support both strategic and executional RGM. She will also reflect on the change management, mindset shifts, and IT partnerships required to make this integration work in practice.

You will learn:

• How to bridge the gap between RGM and advanced analytics teams
• What “good” looks like for analytics that genuinely support RGM decisions
• How to reduce one-off analyses and automate promotion and pricing evaluation

Meet The Speaker

Sunny Yurasek Head of Advanced Analytics & RGM at Wells Enterprises

Sunny Yurasek is Head of Advanced Analytics & RGM at Wells Enterprises, leading data science, business intelligence, and AI-driven revenue growth initiatives across pricing, forecasting, segmentation, and trade optimization.