The Pricing Playbook: RGM in the Age of AI

Most RGM teams are still running on frameworks built for a world without AI — and leaving significant revenue on the table because of it.

In this session, Buynomics co-founder and MD Ingo Reinhardt draws on his new book The Pricing Playbook to walk through how leading FMCG companies are rebuilding their RGM approach from the ground up: smarter pricing decisions, tighter price-pack architecture, and AI that actually integrates across levers rather than adding another siloed tool.

You'll leave with:

• A clear view of where traditional RGM methods break down — and what replaces them

• The four AI layers every modern pricing stack needs

• Practical frameworks for turning RGM strategy into coherent, executable action

Join us on Wednesday, March 25, to learn how to move beyond static analyses and spreadsheets.

About the Speaker

Ingo Reinhardt Co-founder and Managing Director at Buynomics

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master's degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.