The RGM Reality Check: Where Pricing, Promotions and Data Actually Move the Needle

Pricing, promotions, and data are the levers every RGM team pulls. The hard part is knowing which moves actually drive profitable growth, and which just create motion. Too many decisions still run on habit, lagging models, and analysis that never reaches the people who execute.

In this panel, two RGM leaders shaping the function in very different worlds share what's genuinely working right now. Julie Oxner, VP of Revenue Growth Management at Nissin Foods, is building an unusually broad, integrated remit spanning pricing, trade, analytics, and retail media, with a focus on closing the gap between strategy and execution. Cindy DeAnda, Director of RGM at Perdue Farms, brings a fresh perspective from the protein category, one of the least-represented corners of RGM, backed by experience across larger CPG organizations. No theory, no polished playbooks. Just the real decisions, trade-offs, and lessons of establishing RGM while the market keeps moving.

What you'll take away:

• Which pricing and promotion decisions actually drive growth, and which just look busy
• How to build the visibility and speed into trade, spend, and data needed to act rather than just analyze
• What it takes to turn RGM strategy into decisions sales teams and retailers will actually run with

Register to join us on July 29 for free.

Meet the Speakers

Julie Oxner VP of Revenue Growth Management, Nissin Foods

Julie brings nearly 30 years of CPG experience, most recently leading Business Intelligence for Revenue Growth Management and advanced analytics at Acosta Group. She also served as EVP of Strategic Initiatives at the Promotion Optimization Institute. Julie holds a B.S. in Chemical Engineering from UC Berkeley and an MBA from Arizona State University's W. P. Carey School of Business.

Cindy DeAnda Director of Revenue Growth Management, Perdue Farms

 

Before Perdue Farms, Cindy spent over 10 years at Wells Enterprises, most recently as Senior Manager of Revenue Growth Management, after roles in commercial effectiveness and trade development. She holds an MBA from the University of South Dakota and a BA in Accounting and Finance from Briar Cliff University.