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The Pricing Playbook by Buynomics founder Ingo Reinhardt, out April 16 👉 Win a copy

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Free Webinar

The Truth About Shopper Behavior: Why Your Pricing Assumptions No Longer Hold

20260304 Webinar Tim Becket LOreal (1)

Inflation changed your shopper. Price anchors have reset, private label loyalty has grown, and the mental shortcuts consumers use to make decisions are working differently than they did three years ago. Most pricing strategies haven't caught up.

In this webinar, Ingo Reinhardt breaks down the behavioral mechanics driving today's shopper decisions and their implications for your pricing, portfolio, and promotional strategy.

You'll leave with:
  • A clear view of which behavioral pricing levers - anchoring, decoy effects, loss aversion - still work, and which ones have lost their edge
  • A framework to pinpoint where your shopper assumptions have drifted from reality
  • Practical steps to recalibrate your pricing strategy before it costs you margin
Join us Tuesday, April 29 | 3 PM CET / 9 AM EST

Register now for free.

Meet the Speaker

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Ingo Reinhardt

Co-founder and Managing Director, Buynomics

 

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master's degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.