Promotion | 
Food & Beverage | 
Global
The company is a leader in the food and beverage industry, with top positions across a variety of product categories.
Its diverse portfolio features well-known brands in both the dairy and beverage sectors.
In Q2 2024, the company delivered strong results, with consolidated sales growing significantly on a like-for-like basis. Increases in both volume and pricing adjustments drove this growth.
With no ability to compete on price, the manufacturer needed to find other ways to drive sales growth while maintaining its premium positioning.
Balancing growth and price integrity in a highly competitive market was essential to the manufacturer’s long-term strategy.
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The manufacturer was experiencing significant competition in their category, with a leading competitor outperforming their product portfolio by up to 9x in sales volume. |
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The manufacturer aimed to increase their sales volume while maintaining premium pricing across their core product line in the top 5 UK supermarkets. |
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The brand’s products were line-priced across all UK supermarkets, meaning there was no pricing advantage to differentiate the brand from competitors. |
With Buynomics software, the manufacturer was able to simulate various pricing and promotion hypotheses for both their own products and those of their competitors.
Strategies Tested
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ResultsThe optimal scenario identified lowering the base price to £2.10 while increasing promotion frequency and depth. |
By leveraging the Buynomics software, the team was able to quickly and accurately identify a targeted strategy and implement it in the market.
+23%Increase in unit sales
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+20%Uplift in unit sales
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