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Behavioral Pricing: How to
Drive Profitable Consumer Behavior


Understanding how consumers make purchasing decisions is crucial for the success of every organization. However, rational choice only tells part of the story. Behavioral science has become increasingly important in recent years, with concepts like "preference for the middle option," "default nudging," and "endowment effects" having a significant impact on consumer behavior.

In this webinar, Dr. Ingo Reinhardt and Paul Hanke unveiled the key concepts of behavioral pricing and provided practical insights on how to implement them to drive profitable consumer behavior.

You will learn the latest strategies and techniques for leveraging behavioral pricing to drive business success.