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How a Global Drink Company Gained New Promotion Insights

In this case study, you'll read about a global drink company that significantly enhanced its promotional strategy and identified substantial profit potential using Buynomics' platform.

It details how the company utilized Buynomics' Virtual Shopper AI to optimize the timing and frequency of offline banner promotions, achieving high accuracy and actionable insights.

Key Highlights:

  1. Flexible and Accurate Promo Optimization: Buynomics' Virtual Shopper approach allowed the company to holistically model the effects of simultaneous promo and pack size changes.

  2. Scalable and Efficient Analysis: The self-service solution enabled executives to continuously update data and repeat analyses with ease.

  3. Significant Financial and Operational Impact: The company identified 3-7% profit potential in a category with millions in annual revenue, enhancing revenue and enabling quick, confident decision-making.

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