The Optimal Price Isn’t Static: Navigating Elasticity Shifts in Real Time

Elasticity isn’t fixed, so why is your pricing strategy?

In today’s volatile markets, elasticity constantly shifts with consumer behavior, competition, and context. Yet many pricing models still treat it as static—leading to suboptimal outcomes and missed profit potential.

In this Tool Spotlight, Buynomics experts Ivan Tretyakov and Tim Schneider will demonstrate how our Virtual Shoppers AI replaces outdated elasticity assumptions with dynamic, shopper-centric simulations that adapt in real time.

In this session, you’ll learn:

• Why static elasticity models fall short in dynamic market conditions
• How Buynomics simulates millions of realistic purchase decisions to uncover optimal prices
• What leading consumer brands do differently to price with confidence and speed

Discover how to turn pricing from a backward-looking process into a forward-looking profit lever, powered by predictive simulations and actionable insights.