Joint Business Planning (JBP) is too important to be reduced to an annual negotiation.
For manufacturers and retailers, it should be the foundation for long-term, collaborative growth. Yet too often, JBPs get stuck in short-term trade term battles that destroy value instead of creating it.
In this webinar, Duncan Logan (Pernod Ricard) and Adam Hartnell (Buynomics, ex-Unilever, ex-Pernod Ricard) will share first-hand experiences and explore how RGM leaders can elevate JBPs from transactional to strategic — while also giving their teams the tools to prepare more effectively and pull the right levers.
You’ll learn:
- How to shift JBPs from negotiation to collaboration with strategic frameworks
- How to connect strategy with execution by preparing effectively and quantifying key RGM levers
- How AI-powered simulations enable sustainable, triple-win outcomes
Watch now and learn how to transform JBPs into engines of collaborative growth.
