Building a world-class RGM organization isn’t just about tools or data — it’s about people, leadership, and lasting change. Many companies start their RGM transformation with high ambition, but few manage to turn vision into reality.
In this webinar, Howard Langer, Global Transformation Director, Strategic Revenue Management at Mars, shares hard-won lessons from leading large-scale RGM transformations across markets and functions. He’ll reveal what truly makes the difference: from securing leadership alignment and resourcing teams properly, to building momentum, sustaining capability, and making the change stick.
You’ll learn:
- What separates successful RGM transformations from those that stall
- How to align people, leadership, and data behind one vision
- How to sustain engagement and make transformation deliver lasting impact
Join us on November 12 at 3 PM CET | 9 AM EST to learn how to turn RGM ambition into real, lasting change.
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