The Truth About Price Elasticities – And Why They’re Holding You Back

Price elasticities are one of the most widely used tools in pricing—and one of the most misunderstood. In today’s complex market, they often lead teams astray, resulting in misaligned prices, inefficient promotions, and lost revenue.

In this session, Buynomics Co-Founder Dr. Ingo Reinhardt and Head of Customer Value Doug Hampshire challenged the status quo. You’ll learn why leading companies are moving beyond elasticity models to simulate actual consumer behavior—resulting in faster, smarter, and more profitable decisions.

What you’ll learn:

• Why elasticity-based pricing fails to reflect real consumer decision-making
• How to simulate shopper behavior across price, promo, and pack size
• A live look at how Buynomics supports faster, smarter pricing decisions

Watch now for free to uncover a smarter approach to pricing and elevate your decision-making.