Free Webinar
The Truth About Price Elasticities – And Why They’re Holding You Back
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Price elasticities are among the most widely used tools in pricing—and among the most misunderstood. In today’s complex market, they often lead teams astray, resulting in misaligned prices, inefficient promotions, and lost revenue.
In this session, Buynomics Co-Founder, Dr. Ingo Reinhardt, challenges the status quo.
You’ll learn why leading companies are moving beyond elasticity models to simulate actual consumer behavior—resulting in faster, smarter, and more profitable decisions.
What you’ll learn:
• Why elasticity-based pricing fails to reflect real consumer decision-making
• How to simulate shopper behavior across price, promo, and pack size
• A live look at how Buynomics supports faster, smarter pricing decisions
In this session, Buynomics Co-Founder, Dr. Ingo Reinhardt, challenges the status quo.
You’ll learn why leading companies are moving beyond elasticity models to simulate actual consumer behavior—resulting in faster, smarter, and more profitable decisions.
What you’ll learn:
• Why elasticity-based pricing fails to reflect real consumer decision-making
• How to simulate shopper behavior across price, promo, and pack size
• A live look at how Buynomics supports faster, smarter pricing decisions
Meet the Speakers
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Ingo ReinhardtCo-founder and Managing Director at Buynomics |
Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master's degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.