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The Invisible Game:

The Science of Winning Minds and Deals


Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation.

In this episode of BuynomicsTalks, our co-founder, Ingo Reinhardt, is joined by Kai-Markus Müller, Professor of Consumer Behavior at Furtwangen University and Director of Pricing Research at Neurensics. They discuss recently discovered insights from psychology, behavioral economics, and neuroscience and explain how to apply them to your advantage in real-life business situations.

Tune in to explore a hands-on guide to the hidden dynamics that influence the outcomes of most business deals.