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Lindt • Buynomics

How Lindt & Sprüngli Moved Beyond Manual Scenario Modeling with Virtual Shoppers AI

To stay ahead, Lindt wanted to move beyond fragmented, manual tools and static analyses.



 

Founded in Zurich over 180 years ago, Lindt & Sprüngli is a global premium chocolate manufacturer with a portfolio that includes Lindt, Ghirardelli, Russell Stover, Caffarel, Hofbauer, and Küfferle. Operating in a highly dynamic and competitive confectionery market, Lindt must continuously navigate shifting shopper preferences, strong retailer power, and intense brand rivalry across markets and channels.

To stay ahead, Lindt wanted to move beyond fragmented, manual tools and static analyses. Scenario work was largely done in Excel, making it slow and difficult to model multiple pricing, promotion, and pack-price architecture options at scale. The team needed an integrated RGM solution that could reflect real shopper behavior, quantify trade-offs, and support faster, higher confidence decisions.

Lindt was looking for a platform that: 
  • Would help them move from Excel-based scenario modelling toward a faster, more scalable way to run and compare multiple what-if simulations in minutes.
  • Allow them to model pricing, promotions, and price-pack architecture in one place.
Results & Impact

"With Buynomics’ Virtual Shoppers AI, we have access to thousands of shoppers, their opinions, and their daily changing behaviour, which helps us unlock key business questions."

Hollistic Approach

“Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use.”


Onboarding 

“Buynomics was great during the onboarding process. I liked that they did not go straight to solutionizing, but first took the time to understand our business, the market we operate in, and what we are trying to achieve.”

— Emily Dixon 

Senior Revenue Growth Manager 

Make better RGM decisions, faster!

Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.

2-4%

Profit impact*

95%

Predictive Accuracy*

80%

Faster Decision-making

*Depending on data quality and completeness

What our customers say

Buynomics x Danone - 1

If you're serious about unlocking RGM, Buynomics is the tool to help you get there. It drives standardisation, harmonisation, and simplification across the markets, unlocking decision-making in a fast, repeatable way, making RGM the growth pillar for profitable growth solutions in the market."

Niels Bultman

Global Director RGM, Danone
Video Testimonial
Buynomics - Dr Oetker - 2

We’re using the Buynomics platform internally to war game and investigate different scenarios if competitors stepped up, helping us understand what that would mean for us, the category, and the retailer.”

Emma Swiers

Executive Manager Net Revenue Management at Dr. Oetker
Video Testimonial
Buynomics x Harrys - 2

The simplest way to think of Buynomics is it's a what-if machine. You can put in multiple scenarios and questions around price and promotion, and NPD delists. That changes the game and gives you so much more power, knowledge, and context to bring to retailers."

Calum Burns

Category Manager, Harry's
Video Testimonial
Buynomics x Net Revenue Manager Group Head - 2

Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours."

Tino De Oliveira

Head of Net Revenue Manager, The Compleat Food Group
Video Testimonial
Buynomics x Pladis - 2

Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions."

Mike Giambra

Head of Commercial Strategy, Pladis
Video Testimonial