All articles from Adam Hartnell

• Aug 14, 2026

RGM Maturity in a Brand-Led Organization: What L'Oréal Gets Right

• Jun 29, 2026

How to Build RGM Capability Across International Markets: Dr. Oetker

• Mar 12, 2026

Navigating 6 of 2026’s Top RGM Challenges

• Dec 1, 2025

Strategies for Effective Trade Promotion Optimization