Buynomics Co-founder Ingo Reinhardt Releases The Pricing Playbook
As AI reshapes pricing decisions faster than organizations can adapt, Buynomics Co-founder Dr. Ingo Reinhardt releases The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI on April 10, 2026.
After over a decade of building an RGM community through industry events, webinars, and academic publications, Reinhardt has become a recognized expert in Pricing and Revenue Growth Management. His first full-length book, The Pricing Playbook, aims to provide a structured guide to pricing and RGM.
The gap Reinhardt addresses is visible across the industry. According to Buynomics’ latest RGM industry report, only 16% of RGM professionals say their organizations are very well equipped to adapt to shifting consumer preferences. A recent survey of RGM professionals further highlights the state of early AI adoption in practice: 65% of respondents report piloting only limited use cases, 18% are not using AI at all, and just 1% say AI is fully integrated into RGM processes. Reflecting these industry challenges, the book draws on Reinhardt’s experience working with global CPG companies and developing AI applications for RGM.
Ingo Reinhardt commented, “Pricing and Revenue Growth Management (RGM) has never been more strategic, and AI has never been more present in the conversation. But there is still a gap between what pricing teams can do and the consistency with which they make decisions across markets, categories, and business units. Most teams lack a clear playbook to turn those capabilities into repeatable commercial decisions.”
Industry practitioners are already validating this approach:
“Written for practitioners, The Pricing Playbook provides a clear and practical framework for building effective revenue management strategies in complex organizations, integrating the realities of AI-enabled decision-making,” said Harry Ergan, Vice President & Head of Revenue Growth Management at The Ajinomoto Group. “It is especially relevant for leaders responsible for turning pricing insight into real commercial impact.”
The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI is now available through major online retailers, including Amazon and Barnes & Noble.
