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Danone • Buynomics

How Danone Built a Scalable, Global RGM Decision Framework with Buynomics

Danone replaced a fragmented, locally driven RGM approach with a single platform that delivers global consistency and local market insights.



 

Founded in 1919, Danone is one of the world’s leading food and beverage companies, shaped by a strong health mission. Its portfolio spans three core categories: essential dairy and plant-based products, waters, and specialized nutrition.

Before Buynomics, Danone’s RGM approach was locally driven, static, pragmatic, but hard to sustain or repeat.

Danone already had an established RGM methodology. What was missing was a standard solution that could be deployed consistently across markets, streamlining execution while accommodating local data and market dynamics.

With Buynomics, Danone was able to:

  • Simulate market realities in one integrated solution, running pricing, product, and promotional scenarios simultaneously
  • Generate locally relevant insights, enriched with market-specific datasets not available at the global level
  • Save significant time for RGM teams and unlock a holistic approach to RGM
Global Scale, Local Relevance

"Buynomics allows us to generate insights that are locally relevant, with data supplemented from datasets only available in the market country context."

Niels Bultman
Global Director RGM, Danone S.A.

Standardising the Decision Framework

"At Danone, we implement the strategic RGM house with the five levers and capabilities. Buynomics fits very well into this framework; it helps us to have a holistic approach to running RGM."

Ilia Keshishev
Global RGM Lead, Danone S.A. 

"Buynomics allows us to run pricing, product, and promotional simulations in one integrated solution."

Niels Bultman
Global Director RGM, Danone S.A.

 


Transforming How RGM Decisions Get Made

"If you're serious about unlocking RGM, Buynomics is the tool to help you get there. It drives standardisation, harmonisation, and simplification across the markets, unlocking decision-making in a fast, repeatable way, making RGM the growth pillar for profitable growth solutions in the market."

Niels Bultman
Global Director RGM, Danone S.A.

 



 

 

Make better RGM decisions, faster!

Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.

2-4%

Profit impact*

95%

Predictive Accuracy*

80%

Faster Decision-making

*Depending on data quality and completeness

Case Studies

pladis testimonial video

"Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions."

Mike Giambra

Head of Commercial Strategy, pladis 
View Case Study
Dr Oetker testimonial slider

“We’re using the Buynomics platform internally to war game and investigate different scenarios if competitors stepped up, helping us understand what that would mean for us, the category, and the retailer.”

Emma Swiers

International Secondment- Executive Manager Net Revenue Management
View Case Study