PPA: From OBPPC to Global Roadmap

Module 02 

OBPPC from concept to practice

Learn what OBPPC is, why it exists, and break down its five core dimensions. Then bring the framework to life through practical use cases, clarify the difference between behavioral segmentation and occasion-based insights, and see how price perception and pack preference vary across channels and retail environments. [Start module]

Module 03

Innovation, portfolio strategy, and PPA

Use PPA to shape innovation and portfolio strategy with intent. Learn to identify whitespace opportunities, design good-better-best ladders, and use pack formats and pricing structures as strategic levers to influence shopper choice. Understand the interplay between PPA and elasticity and when data signals may conflict with strategic intent. [Start module]

Module 04

PPA and competitive dynamics

Distinguish structural shifts from temporary noise, apply Pack Price Indexing to identify gaps and vulnerabilities, and treat private label as a permanent competitive force. Discover the Observe–Defend–Counter–Lead framework and scenario planning to stress-test PPA decisions before execution. [Start module]

Module 05 - Coming Soon!

PPA in times of inflation & shrinkflation

Discover a structured PPA framework to navigate inflation and shrinkflation without resorting to reactive, short-term fixes. Learn to turn macro pressure into deliberate portfolio, pack, and pricing decisions that protect value, margin, and long-term brand positioning rather than relying on ad hoc adjustments.

Module 06 - Coming Soon!

Triple Win: Retailer co-creation, category strategy & joint value

Reframe PPA as a category growth lever in front of key retail partners, not just an internal optimization exercise. Explore how leading players integrate PPA into Joint Business Plans and category strategies, build compelling customer stories around traffic, basket size, mix, and efficiency, and navigate real-world trade-offs.

Module 07 - Coming Soon!

Operating model and governance

Gain a practical framework for leading PPA governance from global to local, ensuring strategic alignment without losing market relevance. Define clear global guardrails, decision rights, and principles while enabling local teams to execute with speed, accountability, and consistency.

Module 08 - Coming Soon!

Bringing PPA into practice

Outline the key success factors for building a sustainable PPA process. Learn to translate strategy into concrete initiatives, codify best practices into playbooks and guardrails, and apply lessons from real successes and failures across markets to embed PPA as a repeatable capability.

Certification Assessment 

Take the Certification Assessment

Validate your expertise, demonstrate leadership in AI-driven RGM, and gain recognition among your peers.

From Zero-Sum to Triple-Win in RGM

In this webinar, Buynomics Co-Founder Dr. Ingo Reinhardt and Product Expert Tim Schneider show how leading companies are using AI-driven simulation to break this trade-off—and unlock value for all three players in the commercial ecosystem.

Turning Insights into Action with BIC

Join industry leaders Kelly Rolader, Global Vice President of Revenue Growth & Development at BIC, and Mario Königsfeld, VP of Revenue at Buynomics, as they discuss how, in today's fast-paced market, data is essential for making profitable and strategic decisions.