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The Next Era of Autonomous Commercial Decision-Making 👉 Meet Buynomics 3.0

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Shopper Economics
See how shoppers really react

This is just 3 products and 10,000 shoppers.

Now picture your real portfolio: 50+ SKUs, dozens of markets, competitive dynamics, and promotion effects — calibrated to your actual market data.
That is what the Buynomics platform does.

2-4%

Profit impact*

95%

Predictive Accuracy*

80%

Faster Decision-making

*Depending on data quality and completeness

What our customers say

Buynomics x Danone - 1

If you're serious about unlocking RGM, Buynomics is the tool to help you get there. It drives standardisation, harmonisation, and simplification across the markets, unlocking decision-making in a fast, repeatable way, making RGM the growth pillar for profitable growth solutions in the market."

Niels Bultman

Global Director RGM, Danone
Video Testimonial
Buynomics - Dr Oetker - 2

We’re using the Buynomics platform internally to war game and investigate different scenarios if competitors stepped up, helping us understand what that would mean for us, the category, and the retailer.”

Emma Swiers

Executive Manager Net Revenue Management at Dr. Oetker
Video Testimonial
Buynomics x Harrys - 2

The simplest way to think of Buynomics is it's a what-if machine. You can put in multiple scenarios and questions around price and promotion, and NPD delists. That changes the game and gives you so much more power, knowledge, and context to bring to retailers."

Calum Burns

Category Manager, Harry's
Video Testimonial
Buynomics x Net Revenue Manager Group Head - 2

Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours."

Tino De Oliveira

Head of Net Revenue Manager, The Compleat Food Group
Video Testimonial
Buynomics x Lindl - 2

Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use."

Emily Dixon

Senior Revenue Growth Manager, Lindt
Video Testimonial
Buynomics x Pladis - 2

Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions."

Mike Giambra

Head of Commercial Strategy, Pladis
Video Testimonial